Interview Article: The Chief Editor of Smart Investor catches up with our Founder, Ben Koh an ICF Master Certified Coach (MCC) on his vision to become the catalyst to transform organisation and people through transformative coaching. Find out how coaching contributes to effective leadership that will benefit the organization and how it helps leaders to align to the organization's goal.

Drawing on many years of fieldwork and research, Dr Ben Koh, the founder of Coach Masters Academy, has developed a proprietary transformative coaching framework known as the Awareness-Clarity-Choice (ACC) Conversation. It is an empirical approach that blends the science of Positive Psychology with the theories of transformative learning to support generative change. 

Our transformative coaching offers you a robust framework that can be applied in a wide and diverse context including coaching executives in workplace, leadership effectiveness and development and career-related issues. It can also be used in life coaching for people seeking fulfilment, purpose, meaning and alignment.

Professional coaching contributes to advancing human potential because it begins from a deep-seated belief that humans have potential and that this potential can be advanced.

By David Brooks, Apr 2021

Wise people don’t tell us what to do, they start by witnessing our story. They take the anecdotes, rationalizations and episodes we tell, and see us in a noble struggle. They see our narratives both from the inside, as we experience them, and from the outside, as we can’t. They see the ways we’re navigating the dialectics of life — intimacy versus independence, control versus uncertainty — and understand that our current self is just where we are right now, part of a long continuum of growth.